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https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1422458851907-UHJHE2B2A7BYV29FUXDO/Screen+shot+2015-01-28+at+9.13.10+AM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1422455758170-E7H5J47SWC5AR2G9IMLD/Screen+shot+2015-01-28+at+9.13.55+AM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1422457944621-E5Y776ORG211YT0XFSGZ/Screen+shot+2015-01-28+at+10.00.02+AM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1422458684194-6DDO49VBYSATDTSQS47L/Screen+shot+2015-01-28+at+9.56.24+AM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1422456604975-QYLLU51MDTXTQG63ZQJ7/Screen+shot+2015-01-28+at+9.13.35+AM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1422459067583-50QSAPMJQAHJUPEVAG8B/Screen+shot+2015-01-28+at+9.14.06+AM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1422458080147-RPAIJH299SZ8CY0HB4RX/Screen+shot+2015-01-28+at+9.54.01+AM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1422458364376-LEMQYNXQCY9LU77BCF5P/Screen+shot+2015-01-28+at+10.08.34+AM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1422409952761-44CZEIDBGL6N2M2ZZOZE/Screen+shot+2015-01-27+at+4.53.42+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1422459754696-0K8TZN3R2U1Q8VJJLNM3/Screen+shot+2015-01-28+at+9.14.12+AM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1422459540796-8WV0XYISIDXPPCBWV8AH/Screen+shot+2015-01-28+at+9.57.03+AM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1422458648751-FXBJW170CJSE9NQ0AIWS/Screen+shot+2015-01-28+at+9.54.57+AM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1422458540757-CU0NZ4BY5IX6NKORZYKY/Screen+shot+2015-01-28+at+9.55.23+AM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1422457364054-TLV793PTXJ6Z0UJBO52X/Screen+shot+2015-01-28+at+9.14.20+AM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1422456736222-C78E5XIBIR6IB35WGD3X/Screen+shot+2015-01-28+at+9.13.44+AM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1422459479461-R5VPVM1MLJWFGE46102M/Screen+shot+2015-01-27+at+3.59.55+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1515799684251-QN48KRGEA6G4P9DT9OXO/Screen+Shot+2018-01-12+at+6.26.18+PM.png PORTFOLIO - + Additional Deliverables Here's a short-list of additional contributions to the Happy Family portfolio. https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1515797420722-I1DR3RVVIOHKUZCHZ1HQ/Screen+Shot+2018-01-12+at+1.21.55+PM.png PORTFOLIO - + Happy Bundles Subscription Program When Happy launched their first monthly box delivery service, I collaborated with the team to develop the program, unboxing experience, print materials, and connected digital content. https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1515797201168-FH2T9WYM63PW86KU2NAI/Screen+Shot+2018-01-12+at+5.44.28+PM.png PORTFOLIO - + Website Refresh The Happy team hired me to rewrite the main pages of their website, streamline content, and establish a distinct brand voice. https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1515795412060-NROY74Y9MBSQ8D2XHQMV/Screen+Shot+2017-08-03+at+5.20.41+PM.png PORTFOLIO - +   Clearly Crafted™ Product Launch + Happy Farms Micro Site Clearly Crafted™ launched in March 2016 as the first-ever organic baby food packed in a clear pouch. I worked with the team to tell a multi-layered story of transparency across packaging, web copy, and an independent sister-site HappyFarms.com.Clearly Crafted Launch & Happy Farms Micro Site https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1502114073638-97PDX7VQTIL7QP7W8146/tc-engagement-guide.png PORTFOLIO - Engagement Guides Created two (fun!) engagement guides aimed toward the novice proposer. 1). Planning Your Engagement: A 9-chapter guide to planning your engagement, from ring shopping to proposing. 2). How to Choose a Tiffany Diamond: An interactive guide to buying basics. https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1502113941198-IZ55D2ORG1544FQXBQDP/Screen+shot+2017-01-03+at+9.29.58+AM.png PORTFOLIO - Web Copy: Engagement Section Explore landing page details, collection pages, and specialty stories. https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1527996641269-BMSTCWVGIM13N0WJS3ND/Shine_04 PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1527988629837-WCK0WTTYD5UFC13PP40Q/Shine_03 PORTFOLIO Product Detail Page Copy https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1527996786565-YT70NH0QY8J1HBNZSCRA/Shine_06 PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1527988275726-YFFPLXW4TGV4PHZYKWRL/shine_1.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1527996551396-B5KSMLAJQS0T33UQJC3G/Shine_05 PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1527988369666-2MW517M9LGI6OK6CFCQB/Screen+Shot+2018-06-02+at+8.22.30+PM.png PORTFOLIO Homepage https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1527988474512-MT6YLZZBPWA9ZA3S41WI/Screen+Shot+2018-06-02+at+8.23.11+PM.png PORTFOLIO About Page https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1527987380161-7YW5IXIDZN8LTD9LXUGL/shine_2.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1527981873382-Q3TCGDKJTZ3GAMTE6OO9/Rose+%26+Rex+IG.png PORTFOLIO Instagram Content https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1527976115562-LDM0U0IFSVZMFMAQBLSE/RR+Hero PORTFOLIO Rose & Rex | www.roseandrex.com https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1527981944020-P152O8RFBCWXTKIZOH7U/Screen+Shot+2018-06-02+at+7.22.15+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1527982066313-EWAPBJZQAXHTVWXSNB5S/RR_05 PORTFOLIO Shop Up Pop-Up Event | Display and Merchandising https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1527979959512-RRQK5D3QAPSGPV274XYG/RR_02 PORTFOLIO Content Strategy & Copy for Product Detail Page https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1527980079052-6SOTGHDKCTZHYBIG9F74/RR_03 PORTFOLIO SEO-focused Category Copy for Shop-By-Skill Page https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1527979253493-01VGGIK6DEQFY7LX1BBM/RR_01 PORTFOLIO Copywriting / Prop Styling for Category Page https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1527984489783-G6VQCTXSM93SBPB9FRC8/Logi_01 PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1517954827768-HIFAZLQPUVPVPKTWIRSN/Logi+Zero+Touch.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1527984659294-ISAFTTVKDTAUFMQQUXMW/Logitech_1.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1528003016653-U7AS9D5QNY4SKVI3TVNT/Kisi+Logo PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1527977076243-MWDHRMKDEQVNLDTHYF7E/Kisi_02 PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1527976981217-I3WZ7YOTN57XYB57TR96/Kisi_01 PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1527977145003-26BGCLU5Y7D1O4SMYJHY/Kisi_03 PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1501776793657-365S5PY6EU886W79S7T5/Screen+Shot+2017-08-03+at+11.23.53+AM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1501776152565-33N0O1NH74EFVBOOO6EY/Screen+Shot+2017-08-03+at+11.22.36+AM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1501776652452-YW4EV176J0GZ52H4ZYMK/Screen+Shot+2017-08-03+at+11.35.57+AM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1501776337593-27QLB8DULNK4LSO8RU8E/Screen+Shot+2017-08-03+at+11.20.23+AM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1501777326973-1L2NROZE1PTGELN0E668/Screen+Shot+2017-08-03+at+12.17.34+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1527985288165-1S6W0VWOEKJZL4MFMLTD/Screen+Shot+2018-06-02+at+8.20.48+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1528003911032-1LKMHW8NBT6C84ECMF45/Screen+Shot+2017-08-08+at+1.58.53+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1528003324512-PERRUG1CDBIPAJA7GNEU/Boxart.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1532698745205-N2BMNXWZ4SWJ2RPM9C68/R29+Logo.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1582224050200-R7JW4OQEEP07ZJOMPZIL/Screen+Shot+2020-02-20+at+10.40.33+AM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1582223203621-Y2TYU5UVQXKL1UXYAQMJ/HAH+Logo.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1711145261863-JNX081XEVNOG64W21WTY/Screenshot+2024-03-22+at+3.06.37%E2%80%AFPM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1711145829764-ISXG1WFG9JB0H1D8GSFZ/Screenshot+2024-03-22+at+3.14.09%E2%80%AFPM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1711342899474-KT94B4GFC0BJ0C0CI94X/Screenshot+2024-03-22+at+3.27.01%E2%80%AFPM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1421459342442-CJ1DOFYB66H11R5GVXV0/Screen+shot+2015-01-16+at+5.05.51+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1422453340350-1C3NDTYZ496AKOYIYAAF/aloha+index+photo.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1421994188602-94E4XGAHEIGL0LZXI1T6/Screen%2Bshot%2B2015-01-16%2Bat%2B9.14.04%2BAM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1421451755704-JXE69MNT5WMBI32VUCRY/Screen+shot+2015-01-16+at+6.41.28+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1421960824658-H676YPPT8OWHHZHA4QB8/Screen+shot+2015-01-16+at+7.04.34+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1422050773839-Z9OVDFC91V5HV83UVGVZ/Screen+shot+2015-01-23+at+4.59.54+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1422650902740-N0J6CIVE957T90RG1L2Z/Screen+shot+2015-01-23+at+4.58.20+PM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1421447248169-W3OVL9A7U32FHSZ1NCSJ/anthropologie.jpeg PORTFOLIO https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1421457180907-JYVNKUWXUHDVOWGZ46GC/Screen+shot+2015-01-16+at+7.10.55+PM.png PORTFOLIO http://www.saranersesian.com/cwgallery daily 0.75 2015-01-29 https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1422545802704-X4W54UMEFEKR5LRR9SLI/Screen+shot+2015-01-26+at+6.14.51+PM.png C. Wonder https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1422550799612-100H7I5415E84PY29LFJ/Screen+shot+2015-01-29+at+10.05.18+AM.png C. Wonder https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1421453130091-VPC1T4NVI0YRS8B355KZ/Screen+shot+2015-01-16+at+7.04.34+PM.png C. Wonder https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1422554327466-GUK9GHKUL2DTF3S7FKKC/Screen+shot+2015-01-29+at+9.48.22+AM.png C. Wonder https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1422554458951-8XL056L91HA5KDUXFTKJ/Screen+shot+2015-01-29+at+9.44.38+AM.png C. Wonder https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1422550456222-YTX14R28ZME6PQS4UB2N/Screen+shot+2015-01-29+at+10.06.26+AM.png C. Wonder https://images.squarespace-cdn.com/content/v1/54b2d941e4b0fc4c22901b05/1422540325483-OOAALRGYGUEWY376ZYOB/Screen+shot+2015-01-28+at+7.58.25+PM.png C. 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